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Fort Lee, May 9, 2017 Herborium Group, Inc. (OTCPink: HBRM), a Botanical Therapeutics Company and the provider of unique, all botanical medicines (Botanical Therapeutics) announced today that sales of AcnEase, the Companys proprietary all botanical acne treatment, in French market increased 50% in comparison to 2016. The gross margin increased from 63.5% to 66.5% and the value of single order increase by over 18%.
France is the 4th largest market in the world ($7 billion) but its beauty market is the second largest in the world surpassed only by the US market. Skin care is the main beauty expense growing exponentially in France with 33% of the market.
France is also a very strong participant in over $3 trillion global wellness markets. 86% of French consumers use at least one natural personal care, nutritional or natural cosmetic product. This trend is even more prevailing among women (93%) and the 18-24 years old (91%) that represent the largest acne affected market segments in France.
Over 25% of French, 65 million population (not including overseas territories), are affected by acne. The natural cosmetics market in France has increased by approximately 20% every year since 2005 and had reached over 600 million Euro in 2016.
As a part of its global strategy and to realize the opportunity afforded by AcnEase special status as both beauty and wellness product Herborium launched a wholly designated French website www.acnease.fr in 2014 and from that time on French market has been the fastest growing global market for AcnEase for 13 consecutive quarters.
AcnEase Social Media Strategy in France has been very successful and grew 500% in 2016 compared to 2015. AcnEase French Facebook following has over 70,000 followers and AcnEase has been featured by top French bloggers and YouTube personalities with over 5 million followers. AcnEase supporters in France include, among others: Coline (et pourqois Coline), Enjoy Phoenix, one of the biggest Youtuber in France featured on French TV and in the legendary Elle Magazine, Sweet Honey Bee: a leading blogger focusing on young women with acne and Sandrea 26 France , one of the most prominent influencer in France with 1 million subscribers on Youtube, 37,000 fans on Facebook and 1 million followers on Instagram
In 2016 and 2017 AcnEase has also won a recognition of more traditional media in France and had been featured in Cosmopolitan Magazine in May of 2016 and in January 2017 sharing the spotlight with Lancome products as a top pick of the month, and as one of the most innovative and recommended products for acne. Cosmopolitan Magazine is one of the best-selling women’s magazines (average women’s age 34) in France and reaches more than 3,300,000 readers each month in this country alone.
AcnEase e-commerce success provides an excellent foundation for the next step in French market penetration that is focus on a wholesale and retail markets. In 2017 Herborium focuses on establishing the relationship with such leading retailers in France as Parashop, the leader in "parapharmacie" with 69 stores in France, 4 in Italy and 2016 sales of over 135 million Euro, and Giphar (Groupement Indpendant de PHARrmaciens indpendants). The aforementioned efforts will allow to grow French sales by double digits again in 2017.
About Herborium Group, Inc.
Herborium Group, Inc., a botanical therapeutics company that develops, license and markets proprietary, botanical based medicinal products to consumers and healthcare professionals. The Company business model focuses on emerging market opportunities spearheaded by the growth of a new market sector located between high-cost, high-risk, ethical pharmaceuticals and commoditized classic nutraceuticals (supplements). The Company uses clinical validation and a proactive regulatory strategy based on the FDA Guidance for Industry: Botanical Drug Products (FDA Guidance 2004) to establish and maintain a differential advantage. Herborium has secured a pipeline of botanical ingredients based products in the areas of dermatological needs, wellness and energy, prostate health, womens health and selected sexual disorders resulting from cardiovascular disease, use of anti-depressants, diabetes, surgical procedures, and other problems. Herborium Group sells its products in the United States, the United Kingdom, and continental Europe through a network of distributors, specialty retailers, and e-commerce. For more information, please visit www.herborium.com, www.acnease.com, www.acnease.fr and www.acneasesp.com
Safe Harbor Statement: This release contains forward-looking statements with respect to the results of operations and business of Sunrise Consulting Group, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.
Herborium Group, Inc.
Email: Investorsrelations@herborium.com or DrAgnes@herborium.com